Explore Project
Samsung Creative
Samsung Relaunch
The brief Create awareness and announce The coming back of Samsung to Middle East Differentiate and leverage the brand image in consumer top of mindAnnounce Samsung dealer in Middle East Create a positive bond with the brand Fight against the illegal imported brands fro Samsung The Solution A 360 degree campaign was launched all over Middle East accompanied with an outstanding offer reflecting the image of the brand With any purchase of Samsung products you wil have the opportunity to win of luxury cars ( BMW- Mercedes and Audi ) The Results:Sales have dramatically increased within one week from launching the campaign Consumers engagement was the brand has been established Traffic on Samsung showrooms exceeds the expectations