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Mountain DewEvent
Mountain Dew Tour in Iraq
Objectives: Introduce MD to Iraqi marketEngage consumer with Extreme Games concept of MDBe the first to run Extreme Games in the countryMountain Dew to live up action sports to expectations in Iraq The SolutionsMotocross extreme jumping was introduced to build hype for Mountain Dew in the Iraq Market performed by team of polish athletes for the first time ever in Baghdad and Iraq The ResultsThousands of Iraqi attended and took part in the adventure We Did the Dew