Samsung
Samsung Blue Street Activation

Overview:  
The campaign for 3 weeks at Rubae Street (Baghdad) throughout a bundle they'll have for mobiles. They want to crowd the street with Blue color.

Duration: 8th March – 25th March, 2019
One Shift: Shift  4:00 PM – 10:00 PM
City: Baghdad
Event Plan: Rubae blue street 
 

Event Other
March, 2019
Mountain Dew
Mountain Dew Tour in Iraq

Objectives: 
Introduce MD to Iraqi market
Engage consumer with Extreme Games concept of MD
Be the first to run Extreme Games in the country
Mountain Dew to live up action sports to expectations in Iraq 

The Solutions
Motocross  extreme jumping  was introduced to build hype for  Mountain Dew in the Iraq Market  performed by team of  polish athletes for the first time ever in Baghdad and Iraq 
The Results
Thousands of Iraqi attended and took part in the adventure 
We Did the Dew
 

Event Other
April, 2018
UNFPA
Female Abuse in Mosul Iraq

Attract global awareness on women struggle in Mosul, and increase symbolic engagement with them on social media platforms
Generate ideas and content and turn them into actionable projects if possible
Let the women in Mosul know that they are not alone in this ordeal
UNFPA WANTED TO ENCOURAGE THE WORLD TO  MORALLY SUPPORT AND ENCOURAGE MOSUL WOMEN IN ANY MEANS POSSIBLE

The Solution :  
USE SOCIAL MEDIA TO RAISE AWARNESS OF THE, WOMEN CRISES IN MOSUL 
INVITE WESTERN SOCIETY TO SHARE THOUGHTS ,  AND IDEAS ON OUR PLATFORM WHICH WILL   ENCOURAGE MOSUL PEOPLE, AND SPARK ACTUAL  SUPPORT ON GROUND . GIVING A THOUGH WOULD HELP A LOT, AND WOULD NOT COST THE DONOR ANYTHING
 
Campaign results:
40,000 likes
6,000 shares
1,000 engagements 
50 thoughts donated
 

Media Other
July, 2015
Pepsi
Street Football Tournament

The Brief : Come up with a football related activation Which can be conducted every year to engage youngsters and increase their bon with Pepsi football platform Solution: Engaging and igniting and Inviting youth to contribute in Grass root activation ( Pepsi street football ) RESULTS TV stations aired the final match LIVE for free (value of $20k) 4 Radio stations also aired the event LIVE for free (Value of $10k) influential sport figures talked about PSF on their social media platforms reaching over 200 thousand followers In Erbil, the MAYOR of Erbil attended our closing ceremony and handed out the trophies to the winners, which also attracted much news and

Event Other
July, 2015
'0
We Didn't just follow the path.
we created it.
عاللغة العربية

We Didn't Just Follow The Path... We Created It!

Background

Back in year 2000, a group of visionary entrepreneurs embarked on carving the path into advertising in a region filled with instability, yet with great growth potential. 
During the following 18 years, our path crossed with more than 100 satisfied client, more than 500 successful campaigns. Our team grew from 4 to 40, and our billing double on yearly basis throughout these passing two decades.
The path was never easy, and it is still unfinished, but we chose to go there because it is hard not because it is easy.

Branding
Creative Campaign Design
Media Planning & Buying
Social Media
Events and Activations
Our Services
We are a full-fledged advertising agency. Clients come to us to create their campaigns from scratch up till the wide scale announcements on advertising media.
Branding

We research your service and dig deep into your potential consumer, analyze your competition and then create your unique brand name and develop your beautiful visual brand identity. Our company conceived and created over 180 brands in the region, all of them were highly received and properly acclaimed.

Creative Campaign Design

Clients come to us when they want to sell their products. And our company is widely famous for moving stock and helping clients sell their product/service/ideas. Our team of strategists start by analyzing your current strategy, they look for opportunities, identify unique selling points and pinpoint your strength points. Then our super creative talents sit together to conceive and create a full 360-degree campaign that will ensure the success of whatever you are selling. Spanning over 19 years, our company created and designed over 500 campaign throughout during its presence in the region. All these campaigns were approved and endorsed by our clients, and we maintained a satisfaction ratio of almost 95% with our clients. 

Media Planning & Buying

Developing a good and robust communication concept is not enough to achieve targets or reach your audience at the right time in the right place. You need to have enough tools and experience to identify the optimal channels for communicating your concept and to achieve this reach within your set budget and at the most efficient return possible. The planner should be aware of each working media in the country, and its followers’ profile, and its performance within the target audience. He will then move into appropriating the available budgets to each media and assigning weight and density for each channel. Apart from our experience, we were mandated to use planning tools that are gold-Standard for any media agency. To name few of these tools: STATEX by IPSOS, OPTIVI by IPSOS, PANELs by IPSOS.

Social Media

The disruption of social media marketing was huge on traditional media. And those who could not adopt, were simply left out of the game. terms like AdSense, AdWords, Boosting, Likers, Followers, Impressions, Engagements and many other were all new to both our client and our staff. We had to plug young talents within our team, and we had to work very hard to gain knowledge on this new powerful media tool that came out of suddenly and change the entire game. We managed so far to run more than 50 campaigns on social media for different brands. And all our post-campaign numbers showed great success and excellent efficiently.

Events and Activations

It is crucial to engulf your consumer by you brand experience, any message you deliver to him by TV, radio or social media, should be complimented by hands-on experience. He should follow your launch event on his Instagram, he must touch and feel your brand in the mall, he must engage and play with your brand at the shop. He should relate you to his favorite Celebrity star. Our team have conceived and executed an excess of 100 events during these 2 decades. Be it an exhibition, mall activation, showroom opening, launch event, anniversary party, product launch, test drive, hands on, etc.

Our Work
Mountain Dew
Mountain Dew Tour in Iraq
UNFPA
Female Abuse in Mosul Iraq
Pepsi
Street Football Tournament
Samsung
Samsung Blue Street Activation
Our Team
Adnan Tarabishy
Adnan
Tarabishy
Managing Director
Manaf Bilal
Manaf
Bilal
Deputy Managing Director
Alaa Hamzawi
Alaa
Hamzawi
Country Manager
Sarah Hassan
Sarah
Hassan
Media Director
Fadi Barakat
Fadi
Barakat
Country Manager
Samah Daadush
Samah
Daadush
Finance Director
Nada Shalash
Nada
Shalash
Senior Accountant
Elissa Matari
Elissa
Matari
Social Media Specialist
Mohammad Kahwaji
Mohammad
Kahwaji
Account Manager
Salar Jalal
Salar
Jalal
Public Relations
Farah Akel
Farah
Akel
Account Manager
Marwa Abdulkader
Marwa
Abdulkader
Media Manager
Mais Majid
Mais
Majid
Media Manager
Hayder Hussein
Hayder
Hussein
Media Buyer
Sarah Alish
Sarah
Alish
Accountant
Noura Alshater
Noura
Alshater
Account Executive
Branches
IRAQ
2011
LEBANON
2016
UAE
2017